Mar 142011

Simple is Smart. We admire the simplicity of classic designs icons like Nike’s swoosh, Google’s home page, and Apple’s iPod.

So why do we do the opposite? Why do we make everything so complicated for our customers?

In each case, smart design stripped out the fluff and extraneous detail. Smart design may appear complex to achieve, but you can do this easily. Find out how.

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Mar 032011

Welcome to my web site. This is my first post, so I will start by setting out what this website is for, or at least what my ideas were at the time I started. I am not expecting to be blogging away here on a daily or even weekly basis publishing lots of insight. So what is this for?

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